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The Complete Google Ads Marketer Bootcamp

Course Curriculum

Month 1 – Introduction to Google Ads
Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages, as well as on other websites that are part of the Google Display Network. The platform operates on a pay-per-click (PPC) model, which means that businesses only pay when a user clicks on their ad. In this topic, we will cover the basics of Google Ads and its benefits. By the end of this topic, you will have a good understanding of how Google Ads works

  • Week 1
  • Day 1: Introduction to Google Ads and its benefits.
  • Day 2: Setting up a Google Ads account
  • Day 3: Understanding the structure of a Google Ads account
  • Day 4: Creating a Google Ads campaign
  • Day 5: Understanding keyword research and selection
  • Week 2
  • Day 6: Creating ad groups and ads
  • Day 7: Understanding ad formats and ad extensions
  • Day 8: Writing effective ad copy
  • Day 9: Introduction to bidding strategies
  • Day 10: Analyzing and optimizing a Google Ads campaign
  • Week 3
  • Day 11: Introduction to ad targeting
  • Day 12: Understanding the different types of ad targeting
  • Day 13: Creating a location targeting strategy
  • Day 14: Creating a device targeting strategy
  • Day 15: Analyzing and optimizing ad targeting strategies
  • Week 4
  • Day 16: Introduction to ad scheduling
  • Day 17: Creating a dayparting strategy
  • Day 18: Understanding the importance of conversion tracking
  • Day 19: Setting up conversion tracking
  • Day 20: Analyzing and optimizing a conversion tracking strategy

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