Month 1 – Introduction to Google Ads

Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages, as well as on other websites that are part of the Google Display Network. The platform operates on a pay-per-click (PPC) model, which means that businesses only pay when a user clicks on their ad. In this topic, we will cover the basics of Google Ads and its benefits. By the end of this topic, you will have a good understanding of how Google Ads works